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Human values (Love, Truth, Peace of Mind, Right Conduct, Non Violence)

To understand and apply humanitarian values encompassing: Truth, Right Conduct, Love, Non-Violence, and Peace.

Not violating religious prohibitions.

Sincerity and harmony in thinking, speaking and taking action.

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Business Ethics

Using the ethical norms prevailing in the community in interaction and management of business environment so that there will finally be "a sustainable mutual benefit".

Also paying attention to various problems emerging in  business mission although formally this is not their responsibility.

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Unity Through Harmony

To maintain harmony and unity with the business community internally (employees and shareholders).

To maintain equilibrium and harmony between the business aspect and other aspects.

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Speed and Leading Change

To maintain and raise the speed in the way of thinking and way of action.

To institutionalize changes properly and sustain ably so that there will be an added value for the company with technological power as its pillar.

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Working Smart in a Learning Culture

Diligent, persevering, serious and consistent in the work one is involved in.

Emphasizing the process of swift, systematic and accurate working.

Invariably enhancing the method and quality of working through self-development in a culture of learning continuously nurtured by and along with the company.